Nuvi, a Lehi-based social media mining company, has acquired Banyan, a patient experience software firm based in Orem. Terms of the deal were not announced.
Banyan’s software platform gives healthcare providers the ability to connect with their patients through their HIPAA-compliant social media application, enhancing the patient experience while providing insight into customer satisfaction and improved online reputation.
“Banyan’s best-in-class patient communications and reputation management coupled with Nuvi’s enterprise social platform will provide the organization the ability to build, manage, monitor success and gain insight while serving thousands of practices across the healthcare industry,” a Nuvi release said in announcing the buyout.
“Our common goal is to focus on our customer’s success by providing one powerful, unified solution that drives revenue and enhances reputation management while building customers for life,” said Michael Mullarkey, CEO of Nuvi. “Leveraging compliant communication tools is vital for the healthcare industry to interact with their patients in real time. Our full suite of enterprise solutions — which includes listening, planning, publishing, engagement and robust analytics — will help healthcare providers grow within their increasingly regulated industry.”
Nuvi’s suite of applications enable organizations to own and manage their brand experience across social media and beyond to understand, shape and utilize consumer behavior. Nuvi’s social listening and sentiment tool that captures conversations in real time across all of the social channels, blogs, RSS feeds and news articles on the company’s patented “bubble-stream” system. Nuvi’s social media management platform also provides a basis for social media planning, collaboration, publishing and analytics.
“The ability to bring Nuvi’s leading suite of products to our healthcare provider clients will tremendously expand the patient experience,” said Tim Hansen, chief operating officer of Banyan. “Banyan is excited to be part of the cutting-edge work that Nuvi continues to do in the social and technology space. We’re looking forward to extending the combined solution across our client base and into new industries.”