Lehi’s Ancestry acquires media digitization company iMemories
Lehi-based family history platform Ancestry has announced its acquisition of iMemories, a provider of media digitization and cloud-based content preservation.
“This is an important next step in enabling Ancestry to deliver on its mission to connect everyone to their past so they can discover, preserve and share their unique family stories,” Ancestry’s acquisition announcement said.
Headquartered in Scottsdale, Arizona, iMemories transforms analog media — including home movies, films, videotapes, photos, slides and negatives — into digital formats that can be streamed on smartphones, tablets, computers or smart TV with the iMemories app.
“We’re thrilled to welcome iMemories to Ancestry as we make family history more visual, emotional and accessible,” said Howard Hochhauser, president and CEO of Ancestry. “By combining Ancestry’s leadership in family history with iMemories’ expertise in media digitization, we’re empowering people to preserve their most meaningful moments and bring their family stories to life in powerful new ways.”
IMemories serves over 1 million customers and has digitized more than 100 million assets.
“Joining forces with Ancestry opens an exciting new chapter for iMemories,” said Mark Rukavina, founder and CEO of iMemories. “Together, we’re redefining how families experience their history, making it easier than ever to preserve treasured memories and pass them on for generations to come.”
Ancestry’s collection contains more than 65 billion records, with over 3 million subscribers and over 27 million people in its DNA network.
Financial terms of the deal were not disclosed.