Pattern Group Inc., an online sales accelerator platform based in Lehi, has acquired ROI Hunter of Brno, Czech Republic.
ROI Hunter is a retail media platform that integrates product, marketing and merchandising data, enabling margin-informed, SKU-level advertising decisions across platforms such as Google, Meta and Snap.
“The acquisition strengthens Pattern’s position as the world’s leading e-commerce accelerator and expands the company’s AI-driven advertising capabilities across Meta, Google and Snapchat,” said the company in its announcement. “ROI Hunter brings a defensible, SKU-level data moat anchored in API integrations and more than $1.8 billion in media managed annually, enabling a uniquely granular view of product-level performance.
“We are thrilled to welcome the ROI Hunter team to Pattern,” said Dave Wright, co-founder and CEO of Pattern. “Their deep technical expertise and proven track record with global brands and retailers strengthens our ability to expand internationally and deliver product-level, AI-driven performance across every major advertising channel.”
“ROI Hunter has spent years helping brands understand profitability at the most granular level,” said Karel Schindler, founder and CEO of ROI Hunter. “By combining our SKU-level data infrastructure with Pattern’s AI capabilities, data and marketplace expertise, we can help brands understand the whole story of each product — from discovery on social, to intent on search, to purchase on marketplaces, we can accelerate innovation and help brands accelerate their growth with greater speed, precision and clarity.”
Pattern helps build brands on global e-commerce marketplaces leveraging proprietary technology and AI. Utilizing more than 46 trillion data points, machine learning and AI models, Pattern optimizes and automates all levers of e-commerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Its clients include Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD and Mercado Libre.