LifeVantage Corp., a Lehi-based direct sales health and wellness company, has announced the appointment of Terrence Moorehead as the company’s new president and CEO and as a member of its board of directors.
The change will be effective Aug. 5, following the completion of Moorehead’s contractual commitments with his prior employer.
Moorehead brings more than 25 years of leadership experience revitalizing brands, accelerating customer growth and delivering financial performance in the direct selling and consumer products industries. He previously served as president and CEO of Nature’s Sunshine Products from 2018 through 2025. From 2015 through 2018, he served as CEO of Carlisle Etcetera LLC and from 2013 to 2015, he was CEO of Dana Beauty. Earlier, he served in various leadership roles at Avon Products, including vice president for North America, general manager of Avon Italy, president of Avon Canada and chairman and president of Avon Japan.
“Terrence has an outstanding track record of driving growth and scaling leading global health and wellness brands, and we are thrilled to welcome him as our next CEO,” said Raymond Greer, chairman of the board of LifeVantage. “Following a comprehensive search process, the board unanimously concluded that Terrence’s proven ability to lead transformations and his extensive experience in sales, marketing and finance make him the best choice for the company and its stockholders, to guide LifeVantage in its next exciting chapter.”
“I’m honored to join LifeVantage at this pivotal moment,” said Moorehead. “The company’s uniquely differentiated science-backed products, passionate consultant community and dedicated employees create a powerful foundation for the future. I see tremendous potential to further leverage the strong brand position and capabilities and am excited to work alongside the board and our entire team to sharpen our strategy, drive sustainable growth and deliver meaningful value for our stockholders.”
The previously announced retirement of Steve Fife as president, CEO and a member of the board is set to take effect on April 30. The board has appointed current director Michael Beindorff as interim CEO until Moorehead joins the company.
“On behalf of the entire board, I want to thank Steve for his leadership and many contributions to LifeVantage over the past nine years,” Greer said. “Steve’s vision and dedication were essential in transforming and modernizing our business model, strengthening our financial position, along with expanding our product portfolio and international footprint, ensuring the company is well positioned for long-term success. We appreciate his commitment to supporting a smooth transition and wish him the very best in his retirement.”
Founded in 2003, LifeVantage has more than 47,000 independent sales consultants worldwide.