Salt Lake County officials have announced a 10-year partnership with Mountain America Credit Union that grants naming rights to the South Towne Expo Center in Sandy. Beginning in January, the convention and meeting venue will be known as Mountain America Expo Center. The venue will remain a Salt Lake County-owned facility and will continue to be managed by SMG, a worldwide venue management group headquartered in West Conshohocken, Pennsylvania.
“We’re pleased to partner with Mountain America Credit Union at our Sandy convention and meeting facility,” said Salt Lake County Mayor Ben McAdams. “They are all about serving their members, just as Salt Lake County is all about serving the Wasatch Front community with a premier facility for business and family events, meetings, exhibits and shows. It’s a great example of a public/private partnership.”
The venue hosts 700,000 visitors and over 270 events annually, including numerous events for local businesses and organizations, such as Primary Children’s Festival of Trees, Utah Department of Veteran Affairs Career Fair and Utah Department of Transportation Annual Conference. Since opening its doors in 2000, more than 11 million people have visited the expo center. The 258,000-square-foot venue hosts large consumer conventions, community-based conferences, trade shows, career and health fairs, training seminars, banquets and parties.
As part of the deal, the partnership will allow Mountain America to host quarterly financial seminars. The first financial education event open to the public at the facility will be held in January. Mountain America members will receive promotional benefits for select events. The agreement will also provide visitors access to multiple Mountain America ATMs that will be added throughout the venue.
“Mountain America is pleased to partner with Salt Lake County in the naming of the Mountain America Expo Center,” saida Sterling Nielsen, CEO at Mountain America. “This partnership will allow us to further support the community in financial literacy efforts while maintaining our commitment to being a strong financial provider in the Intermountain West.”