MarketStar, an Ogden-based business-to-business sales and revenue acceleration platform, has acquired Out2Bound, a Sofia, Bulgaria, sales development agency.
“The acquisition pairs two leading sales acceleration companies, further establishing MarketStar as the global leader in full-funnel outsourced sales solutions,” MarketStar said in announcing the transaction.
“We constantly strive to innovate our offerings, improve our global footprint and provide more opportunities to scale our clients’ business,” said Keith Titus, MarketStar president and CEO. “As we accelerate growth for clients and employees, acquiring Out2Bound provides us with an exciting top-of-funnel revenue acceleration capability and exceptional sales talent in Europe, specifically within the CEE (Central and Eastern Europe) region.”
“We are excited by the prospect of joining MarketStar,” said Teofil Shikov, one of the founders of Out2Bound. “MarketStar’s faith in the region and strong emphasis on developing their European sales capabilities are attestant to what’s in front of us. We’re excited to open the door of the CEE region and provide more for customers and shareholders.”
Founded in 1988, MarketStar now employs more than 1,600 employees worldwide, with global headquarters in Ogden and a large operational presence in Dublin, Ireland.
“We are thrilled with the acquisition of Out2Bound,” said Paul Grant, MarketStar chief customer officer. “The most exciting part of this for us and our clients is Out2Bound’s specialty in top-of-funnel demand generation services. This is the solution that our customers have been looking for, and this acquisition brings a world-class team that is laser-focused on delivering world-class results.”
The current Out2Bound management team and all Bulgarian employees will continue as members of the MarketStar organization.