MarketStar, a Wasatch Group company based in Ogden, has acquired Product2Market, a Dublin, Ireland, inside sales and sales development company. MarketStar said it expects the acquisition to pair the two sales acceleration companies to form the global leader in outsourced sales solutions.
Established in 2010, Product2Market has become a source for sales-focused organizations looking to grow market share across European markets. MarketStar said the deal reaffirms its commitment to the European region and further strengthens its capabilities and delivery. It said Product2Market will be fully integrated with MarketStar and its management group and employees will become part of MarketStar’s team. The two companies have had a three-year strategic partnership and several shared clients.
Founded 1988 by Alan Hall in Ogden, MarketStar now employs more than 1,200 people worldwide.
“We are thrilled to become part of MarketStar,” said Anthony Byrne, former Producct2Market CEO and now managing director of MarketStar’s new European office. “MarketStar has a 30-year track record of outstanding results for their clients. They attract and work with prestigious technology clients from around the world. We really believe this acquisition will enable our strategy to build a company that will be the global leader in sales services to high-growth industries.”
“As we look at how to accelerate international growth for clients and employees, acquiring Product2Market provides us with an opportunity to solidify our position in the European market and increase our global sales capabilities. It also enables us greater access to the rich talent pool of Ireland,” said Keith Titus, president and CEO of MarketStar. “Combining MarketStar’s heritage of building scalable revenue acceleration programs with Product2Market’s intimate knowledge of Europe is a key accelerator to our overall growth strategy. This is a big win for our customers.”
“Our clients are excited that we can quickly and effectively provide best-in-class services and products on an international scale, especially in Europe, all while attracting and retaining great talent,” said Paul Grant, chief customer officer for MarketStar. “Our customers genuinely appreciate that we are continuing our strategic growth plan and serving them in new markets and in new ways.”