MarketStar, an Ogden-based provider of outsourced sales and revenue acceleration solutions, has acquired Regalix Inc., a global marketing and revenue operations company, along with all its subsidiaries, including Nytro.ai Inc., Regalix’s sales onboarding platform. The acquisition augments MarketStar’s sales-as-a-service global offering with expanded capabilities in demand generation, digital marketing, customer success and digital ad operations, the company said.
Founded in 2005, the San Mateo, California-based Regalix has more than 2,100 employees across its operations in the United States, India, Poland and the Philippines. The company was founded by Gunjan Sinha and Vikas Sharan, both based in San Mateo. As part of the transition, Sharan, CEO of Regalix, will join the MarketStar executive leadership team as the president of the Regalix-Nytro.ai companies, reporting to Keith Titus, who will continue as president and CEO of MarketStar.
“MarketStar’s acquisition of Regalix provides a focused and differentiated option in the market for how B2B companies grow and scale revenue,” said Titus. “The combination of our respective sales and revenue solutions, world-class teams and the Nytro.ai platform will provide transformative capabilities for our current and future clients.”
“I am thrilled that Regalix has been acquired by MarketStar,” said Sharan. “This acquisition is a testament to the hard work and dedication of our employees who have been focused on building a world-class, tech-enabled services company. Joining MarketStar accelerates our ability to deliver revenue growth and help companies scale more quickly to solve their mid-market/SMB growth challenges. We look forward to this new chapter in our company’s journey and are excited about the possibilities it brings.”
“We are proud to welcome the Regalix and Nytro.ai teams to MarketStar,” said Paul Grant, MarketStar chief customer officer. “Our combined teams of talented sales professionals deliver more than $10 billion of annual revenue for our clients.”
The companies closed the transaction on May 1. Financial details of the transaction were not disclosed.