Traeger Grills, a Salt Lake City company that was one of the early developers and marketers of wood pellet-fed smokers and barbecue grills, has launched an outdoor advertising campaign that it bills as bringing outdoor advertising to life — literally.
Dubbed “Farm to Traeger,” the campaign features a billboard off the I-80 freeway near the Tooele exit. The billboard shows a depiction of one of the company’s grilling products with the slogan “Farm to Table Never Tasted So Good.” But it’s what’s on the ground beneath the billboard that makes Traeger’s campaign unique.
Right there alongside the highway is a miniature farm, complete with a chicken coop, barn, tractor, hay and what Traeger touts as soon-to-be farm-to-table ingredients for a delicious meal — a live cow, pig, chickens and corn stalks.
Traeger said the campaign, developed in partnership with California-based creative agency Zambezi is meant to communicate the benefits of all-natural, farm-to-table ingredients.