Opiniion, a resident satisfaction software platform based in Lehi, has acquired Rentgrata, a Chicago-based peer-to-peer resident engagement tool.
The acquisition was backed by Five Elms Capital, Opiniion’s Series A investor. RET Ventures, an early investor focused on real estate technology innovation, also remains as a stakeholder.
Founded in 2017, Opiniion’s platform operates in the multifamily, student and senior housing sector, helping property managers collect real-time feedback, generate online reviews and improve resident experiences.
Rentgrata connects prospective renters with current residents, bringing trust and transparency into the leasing process.
“This strategic acquisition integrates two innovative proptech (property technology) solutions to create an industry leading, end-to-end platform designed to enhance the entire resident journey, from pre-lease to lease renewal to move-out,” Opiniion said in its announcement of the transaction.
Together, Opiniion and Rentgrata will support over 2 million units across 9,000-plus rental communities nationwide.
“This acquisition is a major step forward in redefining how properties attract, engage and retain residents,” said Devin Shurtleff, CEO of Opiniion. “By bringing Rentgrata into the Opiniion ecosystem, we’re creating one solution that addresses two critical stages in the resident journey: the initial prospect experience and the long-term resident relationship. It’s a powerful convergence that reinforces our commitment to becoming the industry’s first all-in-one resident operations platform.”
“Joining Opiniion was a natural fit,” said Ben Margolit, CEO and co-founder of Rentgrata. “We’ve always believed in the power of authentic resident voices to shape leasing outcomes. With Opiniion, we can now extend that impact well beyond the lease signing, giving property teams smarter solutions to engage and retain residents.”
“Opiniion and Rentgrata share a commitment to creating meaningful, measurable impact for property operators and renters alike,” said Stephanie Schneider, partner at Five Elms Capital. “We’re excited to support the acquisition and believe it further solidifies Opiniion as a leader in resident experience technology.”