Midvale-based Overstock.com Inc. has announced that it will change its corporate name to Beyond Inc., effective Nov. 6. Concurrent with the corporate name change, the company will transfer its stock listing from the Nasdaq Global Market to the New York Stock Exchange and change its ticker symbol from OSTK to BYON.
In June, Overstock acquired the Bed Bath & Beyond brand and associated intellectual property. Overstock was rebranded as Bed Bath & Beyond, dropping its overstock.com web presence and launching bedbathandbeyond.ca in Canada on June 29, followed by bedbathandbeyond.com and the brand’s new mobile app in the United States on Aug. 1.
Following the corporate name change, Beyond Inc. will continue to operate its furniture and home furnishings ecommerce business under the Bed Bath & Beyond brand.
Bed Bath & Beyond sells a broad array of on-trend home products, including furniture, bedding and bath, patio and outdoor, area rugs, tabletop and cookware, décor, storage and organization, small appliances, home improvement and more.
“Changing our corporate name to Beyond, Inc. sets us up well for a brighter future,” said CEO Jonathan Johnson. “As we continue the process of transforming our consumer brand, our new corporate name will help us reach millions of new customers with our advantageous and differentiated, asset-light e-commerce business model. The name Beyond emphasizes our commitment to connect new and legacy customers with a wide assortment of products and services. Since our founding in 1999, the company has focused on bringing technical expertise to e-commerce and providing a simple and easy experience for consumers and supplier partners. We expect the corporate name change to enhance the awareness of our iconic consumer brand, Bed Bath & Beyond.”
“We are grateful to Nasdaq for their partnership and support over the years,” Johnson said. “We are thankful to the NYSE for welcoming us to its prestigious platform. We are excited to join many of the world’s biggest consumer brands, as we begin a new chapter in our corporate transformation.”
“We are thrilled to welcome Beyond Inc. to the New York Stock Exchange,” said Lynn Martin, NYSE president. “Under its new name, Beyond Inc. joins a world-class community of peers in the retail space at its new listing home, where it can leverage the visibility, unmatched trading platform and other advantages only found at the NYSE.”