Pattern, a Lehi-based machine learning platform that offers solutions such as e-commerce and marketplace acceleration for businesses, has acquired Current, also headquartered in Lehi. Current markets an influencer marketing platform that offers solutions including ambassador programs and campaign management.
The acquisition will “bolster the technology powering Pattern’s e-commerce acceleration platform, helping brands drive category-leading traffic and conversion for product listings on D2C (direct-to-consumer) websites, global marketplaces and other digital channels,” Pattern said in a release.
“Conversion is still the biggest commercial opportunity for brands in the digital landscape, and authentic influencer programs drive the kind of high-quality traffic that leads to category leading conversion,” said Pattern co-founder and CEO David Wright. “Current’s technology gives brands the ability to quickly scale up, manage and optimize their influencer campaigns to keep pace with a rapidly evolving digital and cultural landscape. With Current’s capabilities folded into our e-commerce acceleration platform, it’s a winning combination for brands that want to drive unprecedented traffic and conversion for their product catalogs.”
“It’s never been more important that brands have access to powerful social selling tools to capture their fair share of the $6 trillion global e-commerce market,” said current founder and CEO Trygve Jensen. “E-commerce is all about being where the customer is. Increasingly consumers begin that journey with creators of all types on social. By adding our technology and services to the incredible Pattern e-commerce acceleration platform, we will become an unparalleled force to drive brand growth across all channels and marketplaces.”
Since its founding in 2013, Pattern has grown to more than 1,200 employees operating from 22 global locations. Hundreds of global brands use Pattern’s e-commerce acceleration platform every day to drive revenue growth on direct-to-consumer websites and across hundreds of global marketplaces, including Amazon, Walmart.com, Target.com, eBay, Tmall, JD and Mercado Libre.