Pattern Group Inc., a Lehi company that accelerates brands on e-commerce marketplaces through proprietary technology and AI, has announced that it has acquired NextWave, a fast-growing TikTok commerce agency specializing in creator-led product discovery, TikTok Shop operations, live selling and affiliate acceleration.
NextWave is based in Los Angeles.
“The acquisition accelerates Pattern’s ability to help brands reach new customers amid the rapid growth of TikTok Shop and social commerce,” a Pattern release said. “NextWave brings industry-leading TikTok Shop Partner services, top-ranked creator affiliate partner capabilities and a network of more than 1,200 managed creators and more than 300,000 affiliates on TikTok. Together, these capabilities will help Pattern scale creator-led content and tap into one of today’s most powerful channels for product discovery and
conversion.”
“We are excited to welcome (NextWave CEO) Grace Yang and the NextWave team to Pattern,” said Dave Wright, co-founder and CEO of Pattern. “NextWave has built one of the most effective TikTok Shop and creator-commerce organizations in the industry. By combining their expertise with Pattern’s fast-growing social commerce offering and technology platform, we are uniquely positioned to become a leading force in social selling — helping brands grow faster as creators reshape how consumers discover and buy products.”
“NextWave was built to help brands win in the new era of social commerce, where creator-led content drives discovery and performance,” said Yang. “Joining Pattern allows us to scale what we do best, combining our TikTok Shop expertise, creator network and operational speed with Pattern’s global reach, AI and marketplace infrastructure, to help brands grow faster and more efficiently than ever before.”
Pattern helps brands grow on global e-commerce marketplaces with operations, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of brands use the Pattern platform on e-commerce sites like Amazon, TikTok Shop, Walmart.com, Target.com, eBay, Tmall, JD and Mercado Libre.