Pattern, a Lehi-based machine learning platform that offers solutions such as e-commerce and marketplace acceleration for businesses, has announced the acquisition of Amplifi.io. Based in Irvine, California, Amplifi.io is a digital asset and product information management platform. Pattern said that Amplifi’s technology will be integrated with Pattern’s ecommerce acceleration platform in the near future. The transaction will allow Pattern to better manage its brands, the company said, allowing it to place its products into more e-commerce marketplaces and digital channels.
“Conversion is the biggest commercial opportunity for brands in the digital landscape and content optimization drives category-leading conversion,” said Pattern co-founder and CEO David Wright. “Amplifi.io’s technology gives our brands the ability to quickly optimize their product listings and keep pace with a rapidly evolving digital landscape. With their capabilities folded into our ecommerce acceleration platform, it’s a winning combination for brands that want to optimize their spend and gain an ever-increasing digital share.”
Brands such as Roland, Toshiba, Targus, KÜHL and Skullcandy use Amplifi.io to manage their digital assets and product information across global marketplaces and digital channels.
“We’re excited to join the Pattern family to continue to build transformational ecommerce technology for brands around the world,” said Amplifi.io founder and CEO Kenneth Garff. “It’s never been more important that brands have access to powerful tools to capture their fair share of the exploding $6 trillion global ecommerce market. We’re excited to add our technology and skills to serving the incredible brands that leverage Pattern’s ecommerce acceleration platform. Together we will be an unparalleled force to drive brand growth.”