People’s Intermountain Bank, which has been operating as Bank of American Fork, Lewiston State Bank and People’s Town and Country Bank, has announced that it is changing its name to Altabank. The rebranding unifies the different operating units into a single name, clarifying the bank’s mission and market position, the company said.
“We are the largest community bank headquartered in Utah but having different names for each operating unit gave our customers a different impression and often led to confusion,” said Len Williams, CEO of People’s Utah, the parent company of Altabank. “Bringing our operating units together under a single name makes it clear to customers that they will receive the same personalized service from Preston, Idaho, to St. George, Utah, and that we have the size and scale to handle the full range of their business banking needs.”
Williams said the Altabank name also better represents the bank’s mission to be “the best bank for your business.”
The bank said that customers can expect no operating chances because of the renaming and that businesses and individuals will work with the same bankers they always have. There will be no changes to current accounts, loans or mortgages, the bank said.
A new Altabank website has been launched, while print and e-statements will have the new name and logo beginning in December. Branches in Utah and Idaho will have new exterior signs by the end of the year. Customers holding debit and credit cards will receive cards with the Altabank name when their existing cards come due for replacement.