Perfect Feast announces financial partnerships, names new CEO
Perfect Feast, a provider of corporate gifting solutions, has announced investment partnerships with private equity firms SageLink Capital of Salt Lake City and Genesis Park of Houston.
The Pleasant Grove company also announced the appointment of Blaine Farr as CEO as part of the transaction.
The partnership will provide resources and expertise to accelerate Perfect Feast’s growth, expand its product offerings and build its service to customers, the company said.
“We are thrilled to welcome Blaine to the team and to partner with SageLink and Genesis Park,” said Andy Reed, vice president of sales at Perfect Feast. “This transition provides the resources and leadership to allow Perfect Feast to build upon its incredible customer service and continue to grow our presence in the corporate gifting market.”
“Perfect Feast has an incredible foundation built on strong client relationships, beloved products and a reputation for excellent customer service,” said Farr. “I am excited to join the Perfect Feast team and am looking forward to working with them to grow the business, expand its service offerings and memorable experiences for our customers and their employees.”
Perfect Feast’s flagship product, a universally accepted grocery gift certificate, enables employers of all sizes to provide employees with holiday gifts in the form of meals for their families. The company was founded in 2006.
“Perfect Feast offers a unique product that delivers tangible value for its customers and its dedication to customer service is a further differentiator,” said Mike Robertson, managing partner at SageLink Capital. “We are excited to support Blaine and the team in growing the company.”
“We are proud to partner with Perfect Feast and SageLink on this investment,” said Gina Luna, managing partner at Genesis Park. “Perfect Feast has built a strong reputation in the corporate gifting market and with Blaine’s leadership, the company is well-positioned to capitalize on near-term growth opportunities.”