Pocket Autos, a luxury car rental and sales platform based in Orem, has acquired Utah Auto Gallery (UAG), a Salt Lake City-based exotic car rental company, as part of its continued expansion into the luxury vehicle sales and rental markets. UAG said the acquisition marks a significant milestone for the company as it looks to scale its rental management platform, Pocket Rentals, across a national network of luxury car providers and independent car experts.
Pocket also announced the appointment of Joey Lober, founder of UAG, as its president of sales.
“We’re excited to welcome Utah Auto Gallery to Pocket and bring Joey Lober on-board as president of sales,” said Jeremy Crane, CEO and founder of Pocket. “Their success using our platform underscores the potential to scale and innovate in the luxury rental market. This acquisition is a key part of our strategy to continue investing in, and developing, cutting-edge technology for the luxury automotive space.”
“I pursued this opportunity to join Pocket after working with their founding team on the implementation of their technology in our business,” said Lober. “Their innovative platform was instrumental in scaling Utah Auto Gallery, and I’m excited about the potential we have to bring the same tools to the wider luxury rental market.”
Utah Auto Gallery has been a customer of Pocket Rentals, a module designed specifically for luxury car rental management. UAG’s fleet features brands like Lamborghini, Ferrari, McLaren and Rolls- Royce.