Purple Innovation Inc., a Lehi manufacturer of sleep products, including the Purple No Pressure Mattress, has announced that its board of directors has appointed Robert DeMartini as CEO. DeMartini was appointed acting CEO in December.
“I am very excited to be leading Purple during this important period in the company’s history,” said DeMartini. “Purple has established itself as a differentiated premium mattress brand through proprietary comfort technologies that provide consumers with a superior sleeping experience. Following several years of hyper-growth and increased investments to support current and future expansion, we are now focusing on rightsizing our operations, improving our execution and refining our strategies to drive profitable growth in the current market environment. This work is already underway and we are making good progress but we are still in the early stages of building the framework for strong operational maturity and accountability.”
“We are very pleased to have Rob as our permanent CEO,” said Paul Zepf, chairman of the Purple board. “Our search process was exhaustive, and Rob’s experience, leadership and focus on execution made him the obvious choice to lead Purple to its next phase of success. His demonstrated leadership in developing our go-forward execution-oriented strategy over the past couple of months allows the company to move forward quickly.”