Lehi-based event marketing platform RainFocus, has acquired WebEvents Global, an event technology and data analytics firm based in Rocklin, California.
“This marks a significant milestone in RainFocus’ growth trajectory and reinforces the company’s strategy of simplifying and optimizing its clients’ events channels and unifying their customer journeys,” RainFocus said in its announcement.
Through the acquisition, RainFocus will support the existing WebEvents Global customer base, including enterprise technology organizations, migrating them to the RainFocus global event technology platform.
“WebEvents Global’s reputation stands out in our industry,” said JR Sherman, CEO of RainFocus. “Their vision is closely aligned with ours, prioritizing the integration of sales and marketing teams across event programs and recognizing them as key consumers of data to enhance experiences and drive revenue. Since its inception, WebEvents Global has demonstrated impressive success through its strong client relationships, agility and flexible products and services. We’re excited to bring their industry expertise to our platform and customers.”
WebEvents Global offers data-driven, integrated and fully customizable event solutions and services. Founded in 2002, the company focuses on data strategy and technology as a prime enabler for managing events.
“RainFocus has revolutionized the industry with its single-platform architecture for data unification, scalability, real-time reporting and seamless marketing technology integrations,” said Karis Takiya, president and principal architect at WebEvents Global. “Having worked with leading world-class organizations for more than 20 years, I recognize the game-changing power of a consolidated architecture and the benefits it can bring to our clients and the industry. By marrying our expertise with this modern, data-driven platform, we’ll provide a strategic single source of truth across our clients’ entire event portfolios.”
Takiya will join RainFocus as principal integrations architect.