ForeverGreen Worldwide Corp. has named Rick Redford the company’s new CEO, replacing Ron Williams, who has resigned but will remain as a member of the board and as a consultant to the leadership of ForeverGreen. Lindon-based ForeverGreen is a direct marketing company in the health-centered products category.
“Finding the right person has been a timely and thorough process for the company,” said Williams. “Mr. Redford has the right experience and knowledge to do an outstanding job as the company’s new CEO. I am looking forward to continue supporting and growing the company by taking a role that really embodies my talents and passion, which is working with our distributors and leaders of the company and to always keep our company’s culture new and fresh, along with our products.”
ForeverGreen also announced the resignation of Jack Eldridge as chief financial officer. He will remain as an employee with the company as he transitions his duties to the senior finance team members. As part of the company’s restructuring, which was initially announced in a press release on March 2, the company has continued to cut expenses and improve profitability, and continued to lower its fixed costs to increase growth and improve productivity, which will translate into higher profitability for the company, the most recent announcement said.
“I am humbled and honored to be chosen to fill this role as CEO,” said Redford. “I have a unique perspective on this company, being that I’ve been involved with the company since the start, initially for five years and most recently was asked to come back last year to serve as COO for the company. I have over 20 years of experience and success in the direct selling industry. I am looking forward to working closely with Ron, and believe that his passion and energy will have a very positive impact with our leaders.”
ForeverGreen develops, manufactures and distributes a line of all-natural whole foods and products to North America, Aus-tralia, Europe, Asia, Africa and South America.