Logan-based iFIT Inc., a designer and manufacturer of fitness equipment, has announced the acquisition of Reform RX, a California Pilates reformer equipment company. Pilates reformer machines are designed to enhance normal Pilates exercise routines.
“This move reinforces iFIT’s commitment to offering a holistic, full-spectrum fitness experience for both commercial and at-home users,” iFIT said in its announcement.
Reform RX, known for its Pilates reformers and content, caters to a diverse clientele ranging from boutique fitness studios to wellness centers across the U.K. and U.S. With the acquisition, iFIT will integrate Pilates reformers into its lineup of products, the company said. The integration will also include plans to enhance iFIT’s platform with Pilates-based programming.
“Pilates has become a cornerstone of modern fitness, offering low-impact, core-focused movement that supports strength, flexibility and balance,” said Kevin Duffy, CEO of iFIT. “With the addition of Reform RX, we’re empowering our athletes with even more ways to move — whether they’re building out a studio or working out at home.”
“This partnership marks a new era, not just for Reform RX, but for the evolution of Pilates itself,” said Reform RX founder Yvie McGaffin. “We’ve reimagined what’s possible when technology meets intention, creating experiences that deepen the mind-body connection and empower people to move with purpose. Together with iFIT, we’re shaping a future where movement becomes more intelligent, more intuitive and profoundly transformative, supporting clients not just in fitness, but in lifelong health and well-being.”