Regence BlueCross BlueShield of Utah names Jim Guemple market president
Regence BlueCross BlueShield of Utah has announced the appointment of Jim Guemple as its new market president. He assumed his new position on Jan. 8.
The company said Guemple will have broad market leadership responsibility in Utah, including oversight of strategy and growth for the health plan and community involvement. He brings more than 20 years of healthcare experience to the role.
Guemple comes to Regence from United Healthcare, where he was regional vice president of key accounts for the West region, driving sales strategy and product initiatives across eight regional health plans. Before that, he was a vice president of sales at Cigna Healthcare, leading teams including sales, client management and customer service in the Arizona market.
“Jim brings the right combination of healthcare expertise and collaborative leadership to the Utah market,” said Lindsay Harris, chief commercial officer at Regence. “His proven track record and industry knowledge will strengthen our ability to deliver exceptional services for our customers and enhance the well-being of our members.”
“I am thrilled to join Regence, with its strong commitment to delivering an easier, more personalized healthcare experience in Utah. I look forward to building on the strong foundation of excellent service in the market,” Guemple said.
Guemple, who earned a bachelor’s degree in finance from Florida State University, has served as a mentor as part of many leadership programs and has volunteered his time in the community coaching youth sports.
Based in Salt Lake City, Regence BlueCross BlueShield of Utah provides more than 694,000 people with comprehensive health insurance solutions. It is a nonprofit, independent licensee of the Blue Cross and Blue Shield Association.