Sack Lunch Productions Inc., a publicly traded entertainment company with operations in event management and media productions based in Salt Lake City, has announced that it has agreed to acquire 45 percent interest in Arowana Media Holdings Inc. Based in Phoenix, Arowana is a media and entertainment company focused on acquisition, development and production of entertainment intellectual properties.
Sack Lunch acquires rights to events and trademarked media titles which it then licenses to event planners and promoters, or hosts and manages its own events utilizing widely known event banners across the U.S. and Canada. The company owns such titles as “Color Me Rad” and “Dirty Dash” under which third-party event producers and social media campaign operators now produce events and social media content.
“Following the public lockdown and cancellation of outdoor events in 2020 and 2021, it’s time for us to reopen but rethink how we monetize our properties,” said Sack Lunch CEO Richard Surber. “The addition of Arowana Holdings, with its titles and other intellectual properties, is a good fit for us, and it comes at just the right time. In concert with Arowana we should be able to introduce our respective entertainment and event titles — novels, short stories/novellas, comic book-themed films and ‘forgotten’ film titles — and pursue, incubate and develop our collective properties for more diversified distribution.”
“Demand for compelling content has never been higher. The 2022 version of digitally driven media and entertainment has evolved, shifting power away from studios and back to the storytellers,” said Arowana Holdings CEO Mark B. Newbauer. “With some of the largest companies in the media and entertainment space — Apple, Amazon, Disney, Netflix, and others — competing for content, there are unprecedented opportunities for companies like ours and Sack Lunch together, to secure a sizable market stake positioning us for expedited growth toward becoming a contending mini-major studio.”