Sandy-based incentive compensation management software company Spiff has been acquired by Salesforce, cloud computing company headquartered in San Francisco. Salesforce said it will make Spiff part of its Sales Cloud business segment in order to improve the company’s sales performance management solutions.
“CROs and financial leaders know the importance of compensation in driving rep behavior. The challenge these leaders face is in how to align these compensation plans to desired outcomes — all while navigating data across siloed-point solutions,” said Ketan Karkhanis, Sales Cloud’s general manager, said in a news release. “Spiff connects what sellers want — transparent compensation — with what sales leaders want — compensation planning built into CRM (customer relationship management) that aligns behaviors to strategic outcomes,” he added.
Salesforce said it has worked with Spiff for years, with more than 70 percent of Spiff customers using Sales Cloud. Spiff’s staff will join Salesforce upon closing of the sale, which is expected to occur in the first quarter of Salesforce’s fiscal year 2025. The company did not provide financial details.
Salesforce’s acquisition comes three weeks after the company expanded its partnership with Amazon Web Services (AWS).