Dorai Home, a Salt Lake City-based retailer of home products made of instant-drying materials, has named veteran retail executive Alicia DeFinis as CEO. The company said DeFinis will be tasked with scaling its operations through team expansion as well as the introduction of new market channels and products.
Dorai Home’s founding partners, Jason Klug and Kelsey O’Callaghan, will remain on the board of directors and will continue to partner on future product design and manufacturing through Klug’s company, Klugonyx.
Dorai Home bills its D2C brand products as “eco-chic.” Made from Diomat, Dorai’s instant-drying technology that combines the moisture-banishing properties of diatomaceous earth with recycled paper fibers, the products prevent mold in the drying process.
“We are absolutely thrilled to welcome Alicia as the first CEO of Dorai Home,” said Klug, former CEO and president of the board of directors. “Her impressive track record of driving innovation across multiple retail platforms will benefit the entire Dorai team, as well as our customers. We are confident she’ll continue to lead the company with a clear focus and help grow Dorai as it enters into untapped markets.”
DeFinis most recently served as vice president of partner growth at online furmiture retailer Walker Edison, where she was responsible for its North American partner ecosystem, including development, channels, sales and onboarding. Prior to joining Walker Edison, DeFinis held several positions at Walmart Marketplace as well as senior positions at both Amazon and Pure Storage. She holds a bachelor’s degree from Drexel University’s LeBow College of Business.
“I’m humbled and honored to take on the role of CEO at Dorai Home,” said DeFinis. “The company’s continued momentum is astounding and I look forward to taking Dorai’s vision of becoming the leading eco-chic home brand offering thoughtfully designed housewares to the next stage of growth.”