The Utah Tourism Industry Association in cooperation with the Utah Office of Tourism has announced the schedule for the 2022 Utah Tourism Conference, which will be held Sept. 27-30 at the Uintah Conference Center in Vernal.
The 18th annual event is open for participation by local or non-local industry professionals or anyone who is interested in the current status and future of tourism in Utah. Registration and tickets to the 2022 Utah Tourism Conference are now available online at Eventbrite.com. Sponsorship and exhibitor booth packages are also available at utahtourismconference.com/sponsors-2022.
“We are thrilled to be meeting as industry professionals and tourism enthusiasts, surrounded by Vernal’s beautiful landscape,” said UTIA Executive Director Natalie Randall. “As our industry continues to mature and evolve, relevant education for all our partners is imperative. This year’s conference works to support partners with diverse content, including marketing, compliance, community engagement, product development and more. There is something for everyone.”
One of the most anticipated additions to the conference is the new mentorship program, Randall said. In the program, interested mentees will be paired with an industry veteran to expand their network and increase their experience at the conference.
Over the course of the conference, stakeholders in the state’s tourism industry will also hear from keynote speakers such as Gov. Spencer Cox; former Olympian Catherine Raney Norman, who chairs the Salt Lake City Utah Committee for the Games; and Stephen Barth, a reknowned hospitality industry lawyer.
“The tourism industry plays an integral role in Utah’s economy. Our goal is to offer amazing experiences to visitors while enhancing the quality of life for residents through recreational and other community investments,” said Utah Office of Tourism Managing Director Vicki Varela. “This conference is a unique opportunity for partners from all corners of the state to share best practices.”
Attendees will also be able to participate in “Forever Mighty” service projects throughout Vernal, including restoration efforts and cleanups at the AH-1F Aircraft on Main Street, the historic Vernal Theatre Live and Cobble Rock Park,. on the conference’s opening night.
Also scheduled is the breakfast induction ceremony for the Utah Tourism Hall of Fame on Sept. 30.