Simplus announces acquisition of Australia-based Sqware Peg
Simplus, a Salt Lake City-based sales technology company, has acquired Sqware Peg, a Sydney, Australia, sales software vendor. Sqware Peg was Simplus’ first Salesforce Australian partner, the company said. The investment is Simplus’ first international acquisition and sixth Salesforce consulting partner acquisition since 2016. Salesforce is a cloud-based customer relations software package used by both companies.
Sqware Peg has been using the Salesforce technology since 2004. It has offices in Sydney and Melbourne.
“Sqware Peg is a pioneer in the Asia-Pacific region,” said Ryan Westwood, CEO of Simplus. “We are thrilled to work with the talented leadership of Sqware Peg and combine forces to further grow our presence and continue making an impact in the global Salesforce marketplace. We appreciate the continued support of Salesforce Ventures, who has been an incredible partner to both Sqware Peg and Simplus.”
Reid Meldrum, managing director of Sqware Peg, will become a prominent Simplus shareholder as part of the acquisition, according to a release from Simplus. “I am thankful for the opportunity I had almost four years ago to lead Sqware Peg through to this next phase of growth," Meldrum said. Simplus brings another level of resources to help Sqware Peg continue to thrive in the growing Salesforce ecosystem in Australia. We’re excited about what the future holds for Simplus in Australia and New Zealand, as we will be able to expand our current offering to include innovative quote-to-cash solutions.”