Sky Zone, a Provo-based operator and franchisor of indoor activity parks, has announced that David Hoffmann has been named its new CEO, effective June 2.
Hoffmann succeeds Shawn Hassel, who will become chairman of Sky Zone’s board of directors.
Sky Zone owns or franchises over 270 parks in the U.S., with more than 60 attractions like trampolines, dodgeball, zip lines and various obstacle courses.
Hoffmann has a background of driving brand transformation and growth in consumer-focused sectors. Prior to joining Sky Zone, he was chairman and CEO since 2021 of Mammoth Holdings, one of the largest car wash operating platforms in the United States. Prior to that, he served as CEO and a director of Dunkin’ Brands from 2018 until its $11 billion sale to Inspire Brands in December 2020. He served as president of Dunkin’ U.S. from 2016 to 2018, overseeing 20,000 Dunkin’ and Baskin-Robbins locations. He also held various executive positions at McDonald’s.
“We are extremely pleased to welcome Dave as Sky Zone’s new CEO,” said Hassel. “Dave has the perfect blend of experience, leadership, consumer focus and strategic vision to build on our momentum and lead Sky Zone into our next phase of growth. The company is on a strong growth trajectory and I am proud of all the progress we have achieved over the past two years.”
“I am thrilled to join Sky Zone, the premier leader in indoor active entertainment,” said Hoffmann. “Sky Zone has a proven track record. Under Shawn’s leadership, the company matured and is entering its next phase of growth, including expanded park development and continued brand evolution. I’m excited to be part of Sky Zone’s future as a scaling global business.”