Diversify, a wealth management platform based in Salt Lake City, has announced the acquisition of Harding Financial & Insurance, a Boston-based team of five advisors overseeing $650 million in assets.
The acquisition follows Diversify’s recent acquisitions of Boston Wealth Advisory Group, a $170 million firm, and the $450 million Inventa Wealth Advisors of Salt Lake City.
Harding Financial & Insurance is led by Ben and Kim Harding, who spent over two decades with New York Life and Eagle Strategies. They are joined by Rob Doherty, Matt Angel and Chris Donovan on Harding’s advisory team.
“We have spent over a year searching out the best fit for what we refer to as ‘Harding Financial 2.0’,” said Ben Harding. “Taking care of our clients remains our top priority and we felt that Diversify provided us with the independence, resources and personal touch that will allow us to continue to serve our loyal clients.”
“This is a very experienced team of advisors, who have built an amazing business,” said Ryan Smith, CEO of Diversify. “They were understandably very methodical in their decision-making process, and we could not be more excited to welcome them to the Diversify family.”
The deal was led by Eric Edson, founder of Practice Solutions, a consulting and recruiting firm of Irvine, California.
“Having worked with hundreds of advisors, it’s especially rewarding to see two such high-quality groups align so naturally,” said Edson. “Teams who join Diversify, stay at Diversify. They have created a culture and commitment that is very much needed in the industry today.”
Diversify now oversees approximately $11.2 billion in assets across its flexible multi-affiliation platform, which includes a 1099 fully independent RIA solution, a W2 RIA channel referred to as the Partner Platform, that provides monetization and equity solutions, and a full-service integrated broker-dealer.
Diversify offers investment advisory services through its Diversify Advisory Services LLC and Diversify Wealth Management LLC. It offers securities through DFPG Investments LLC.