Salt Lake City-based Simply Mac Inc. has been acquired by Cool Holdings Inc. of Miami. Simply Mac operates 41 retail stores in 18 states as an authorized reseller of Apple products and accessories.
Cool Holdings previously owned 16 OneClick stores that offer Apple products and service in the U.S., Argentina and the Dominican Republic. The combined operation is now the largest Apple Premier Partner in the U.S., according to a Cool Holdings release.
“We have been working on the Simply Mac acquisition for some time, and are extremely pleased to have it completed as a critical milestone as part of our retail expansion plans,” said Rein Voigt, president and CEO of Cool Holdings. “Simply Mac is of great strategic importance to our company, and we expect it will be the foundation for us to achieve profitability in the future. We intend to adopt the vision, values and mission statement upon which Simply Mac was founded in all our existing stores and in those we may acquire in the future.”
“Customer satisfaction is paramount, and our vision is to be America’s premier technology retailer,” Voigt continued. “One of the most important segments of Simply Mac’s business is service and the support of Apple products in cities where Apple has no presence. Located primarily in smaller cities close to a university, Simply Mac is an important provider of Apple authorized service in the U.S. We welcome the dedicated employees of Simply Mac to our team, and look forward to working with them to extend the Simply Mac name to more cities across the U.S.”