New York City-based private equity firm Goode Partners LLC has purchased ReadyWise, an emergency food company in Salt Lake City. ReadyWise is a food brand offering ready-to-eat meal and snacking products serving the preparedness, outdoors and everyday end markets with branded meals and snacks.
The existing ReadyWise management team will remain intact. CEO Morten Steen-Jørgensen will maintain an ownership position and continue as CEO. Other management team members Shayne Keckley, Brandon Eriksson, Dallas Smith, Tim Lawlor, Wendy Davenport and Kerri Fuchs will maintain their positions with the company.
“My team and I are very excited to be partnering with Goode Partners,” said Steen-Jørgensen. “Throughout this process, we have begun to develop our vision for the future of ReadyWise to be a leading CPG brand, and we’re confident that Goode’s participation will enable us to even further accelerate our already rapid growth.”
“We are delighted to be acquiring ReadyWise and partnering with Morten and his management team,” said Joe Ferreira, partner of Goode. “We plan to continue to expand on our leadership position in the emergency food preparedness market while also accelerating growth in the outdoor recreation and everyday meals and snacks categories making ReadyWise a leading household brand.”
Steen-Jørgensen has been CEO of ReadyWise since January 2019 and is a specialist in partnering with private equity firms.
Goode Partners is a private equity firm that focuses exclusively on investment opportunities in the food/beverage, branded consumer products, restaurant, retail, apparel and direct marketing sectors.