Addax Overland, a Lehi-based manufacturer of truck- and trailer-mounted camping systems, has appointed Marshall Smith its new CEO. Smith is the former president of Manly Bands, a Utah wedding ring designer and manufacturer, and chief operating officer of online shoe marketer Taft of Provo.
Smith has more than 15 years of executive experience, driving revenue, market share, margin growth, manufacturing, and operations. He has been involved in eight acquisitions and is a long-time overlanding adventurer, most recently building his own overland camper from the ground up.
“As an overland enthusiast myself, I’m excited to be a part of Addax, a company that excels in designing rugged and capable products that complement overlanders’ different preferences and styles,” said Smith. “Addax’s commitment to exceeding customers’ expectations is a big part of its success. A top priority will be to scale up manufacturing to keep pace with the surging demand for our outstanding overlanding products.”
Smith received bachelor’s and MBA degrees from Brigham Young University.