Manly Bands, a Vineyard-based company that manufactures and markets wedding rings specifically for men, has named Marshall Smith as the company’s new president. The appointment was announced by co-founders Johnathan Ruggiero and Michelle Luchese, who started the company in 2016.
As president, Smith will be responsible for leading Manly Bands’ growth, including domestic and international expansion online and offline as a direct-to-consumer provider of men’s wedding rings.
“Marshall’s financial and business acumen, integrity and commitment to further strengthening our incredible team will help us continue to grow and become a household brand name for men’s wedding and fashion rings,” said Ruggiero. “His experience, along with his exceptional personal character, have made him a natural fit for Manly Bands.”
Smith has been involved in the operations of multiple Utah companies for the past 20 years, most recently as the chief operating officer of e-commerce shoe retailer Taft Clothing.
“I’m very excited to be joining a company which is disrupting an entire industry that is in dire need of a change,” said Smith. “Just as Allbirds is disrupting the shoe industry, and Warby Parker is improving the eyewear customer experience, Manly Bands is changing the men’s ring and wedding bands market like no company before them.”
Manly Bands sold over 65,000 rings in 2019, with revenue in excess of $13 million.