South Jordan-based InMoment, a provider of customer experience software, has acquired ReviewTrackers, a Chicago-based customer review management software company. ReviewTrackers has more than 175,000 business location customers it helps to better understand and manage their customer reviews.
“The companies will join forces to accelerate the delivery of an integrated solution focused on analyzing, amplifying and maximizing customer feedback insight and action to accelerate acquisition and improve customer retention while driving more authentic connections with customers,” InMoment said of the acquisition. The companies’ activites for customer experience includes monitoring, managing and responding to online reviews from customers.
“The acquisition of ReviewTrackers makes InMoment the first experience company to extend customer insights, analytics and action across the full customer lifecycle — acknowledging that customer reviews often set the stage for customer experience,” said Andrew Joiner, CEO of InMoment. “Combining ReviewTrackers' award-winning customer review management with our award-winning XI Platform will give companies the unique ability to expand beyond surveys to include social ratings and reviews, access a larger share of customer voice, manage online reputation, and improve experiences at an unparalleled scale. We are pleased to have Chris Campbell and the ReviewTrackers team join InMoment.”
“Review and reputation management are central components of a broader customer experience ecosystem. At ReviewTrackers, we fundamentally believe that the success of your brand depends on the voice of your customer,” said Campbell, founder and CEO of ReviewTrackers. “By joining InMoment, we have a remarkable opportunity to broaden the scope of our individual solutions and strengths to provide an integrated system that will help our clients better acquire and retain their customers.”
ReviewTrackers employees, including Campbell, will continue in their roles. Financial details of the acquisition were not disclosed.