South Valley Chamber announces its 2022 Titan Award honorees

The South Valley Chamber of Commerce, based in Sandy, has announced its honorees for the 2022 Titan Awards. The Titan Awards are designed to recognize leaders who have consistently demonstrated their long-term commitment to the community by giving back, being actively engaged and making a significant positive impact, the chamber said in a release. Those honored are nominated by the chamber’s executive committee and selected by its board of directors.

For 2022, the chamber has selected Cydni Tetro, Sally and Mark Dietlein and Steve Starks as its honorees.

Tetro is the CEO of Brandless, an online retailer of beauty, wellness and personal care products. The chamber called her “an innovator of experience, a growth leader, technologist, STEM advocate, author and speaker.” She recently raised $118 million, the largest fundraise led by a woman in Utah’s technology industry.

Tetro was also founder and CEO of 3DplusMe, a 3D printing personalization platform. She spent five years at Disney in its Imagineering department leading technology commercialization and building technology businesses inside the compnay, including with its theme parks, ESPN and ABC. She is founder and president of the Women Tech Council. She holds a master’s degree in business administration and a bachelor’s in computer science from Brighan Young University.

Sally Dietlein co-founded Hale Centre Theatre in 1985 with her husband, Mark, and Ruth and Nathan Hale. She has written six full-scale musicals — all of which have been produced at Hale Centre Theatre as well as other theaters throughout the country. Under her artistic direction, Hale Center has become one of the highest-attended regional theaters in the nation, with almost 600,000 patrons annually.

Mark Dietlein is the oldest grandson of Ruth and Nathan Hale, the third generation to carry the legacy of family theater which his grandparents began in Southern California in 1947. In 1955, Mark’s parents, Allan and Sandra Dietlein, joined in the rapidly booming theater business and Mark was, by birth, thrust onto live stage. Growing up in a theater family meant being on stage, cleaning the theater, selling concessions, stage managing and doing anything else necessary.

In addition to his many musical and comedic stage credits, Mark Dietlein has also been involved in film and voice-over work. He graduated from BYU with a degree in finance and real estate management.

Mark and Sally Dietlein were awarded Utah’s Pioneer of Progress Award for the Arts. Sally and Mark are parents of four children and reside in Bountiful.

Steve Starks is the CEO and member of the board of directors of the Larry H. Miller Co. Prior to this role, Starks was the president of the Utah Jazz and Larry H. Miller Sports & Entertainment. During his time with the organization, he has helped develop the organization’s growth strategy, led mergers and acquisitions and oversaw the renovation of Vivint Arena.

Starks is active in the community affairs, serves as the governor’s Olympic and Paralympic advisor and is the chair of EDC-Utah. Starks is a past chair of the Salt Lake Chamber board of directors and also served on the Weber State University board of trustees.

Starks was recognized as Utah Business Magazine’s 2021 CEO of the Year and a 2013 Top Forty Under Forty. He was also named a Top Forty Under 40 Sports Executive by Sports Business Journal in 2018. Starks is a graduate of Weber State University.

The 2022 Titan Awards banquet will be held on Nov. 3.