Provo-based Stage Marketing, a full-service digital and experiential marketing agency, has promoted Lathum Nelson to the position of CEO.
Nelson joined Stage Marketing in 2019 and has served as vice president of client services and, more recently, chief experience officer (CXO). As vice president of client services, Nelson provided customers with comprehensive resources, including web development, strategic events, branding, lead generation and public relations. As CXO, Nelson collaborated with the executive team to make goal-driven organizational decisions while providing senior leadership to ensure the company’s execution and delivery of value to all clients, a company release said.
“I am very excited to make this announcement,” said Amy Osmond Cook, founder of Stage Marketing. “Lathum is a natural leader who leads with strategic vision and is an outstanding advocate for clients. He is an ideal CEO for the company and I look forward to seeing how Stage grows and develops under his leadership.”
“During his three years with the company, Lathum has proven to deserve this opportunity,” said Emily Woll, chief operating officer of Stage Marketing. “Not only is he a great communicator, but he perfectly embodies our company’s four core values: kindness, quality, flexibility and grit. He is a great all-around example to our team and someone that our clients and employees look up to and love interacting with.”
Prior to joining Stage, Nelson worked for one of the nation’s leading entertainment public relations firms in Los Angeles, where he worked with a roster of diverse musical clients, including David Bowie, Ozzy Osbourne, David Lee Roth, Tom Petty and Depeche Mode.
Nelson, who also worked for 10 years in the health marketing field, said he is looking forward to his expanded role helping clients advance their businesses to new and greater stages, and effecting further positive change within the company itself. “Stage Marketing is a tremendous agency to work for,” said Nelson, “and while many of my new responsibilities will be to maintain our continual steady growth, I also look forward to having a more direct impact on managing our resources, setting strategic goals and continuing to develop our company culture.”