Target has opened its new store in the Provo Towne Centre in the 135,000-square-foot space formerly occupied by Dillard’s, according to the center’s developer, Brixton Capital.
“Target is a terrific anchor for what will be a totally reimagined Provo Towne Centre,” said Justin Long, Brixton Capital’s vice president of development. “This much-anticipated opening means Provo residents won’t have to travel to Orem for a comprehensive Target shopping experience.”
The Provo Towne Centre location is Target’s first full-size store in Provo. It will offer a CVS Pharmacy, Starbucks, ULTA Beauty, Target Optical and an adult beverage department.
“Economic vibrancy is one of Provo City’s four foundational pillars. As such, we have invested heavily in and are committed to the ongoing success of Provo Towne Centre,” said Provo Mayor Michelle Kaufusi. “We see the addition of this new full-service Target, with a much-needed grocery component, as an essential part to Provo’s economic health and a first step towards the revitalization of this critical retail center.”