Austin, Texas-based affinity marketing company AMBA has acquired Oozle Media of Salt Lake City. Oozle is a digital marketing agency. AMBA also acquired Oozle’s sister company, Beauty as a Business, which develops social media marketing curriculum. AMBA said that the acquisition enhances its digital capabilities and gives its clients access to additional marketing resources to drive results.
Founded in 2007, Oozle Media specializes in ROI-focused strategies that include paid search and social advertising, content creation, website development, social media management and search engine optimization. The agency is a recognized Google Partner and Microsoft Partner for advertising.
Beauty as a Business leverages the marketing expertise of Oozle Media to provide social media marketing curriculum, particularly for professionals in the hair and beauty space.
“The acquisition of Oozle Media and Beauty as a Business marks a significant milestone in our growth strategy,” AMBA CEO Steve Cardinal said. “By incorporating their advanced marketing services into our comprehensive portfolio, we can now deliver even more value to our clients. This means more effective and personalized customer engagement as well as enhanced marketing efficiency.”
“We’re thrilled to join AMBA,” said Chris Linford, Oozle CEO. “This collaboration will significantly expand our reach, allowing us to offer data-driven, top-tier marketing services to a broader clientele. It’s a win-win for everyone involved, but especially for AMBA clients.”
AMBA has a history of serving retired public employees and educators by offering tailored insurance and benefits solutions, and in recent years has expanded its reach to other verticals, including alumni, military and professional occupations. The company serves over 450 association clients across the United States.
“The acquisition of Oozle Media and Beauty as a Business aligns perfectly with AMBA’s strategic vision of growth and innovation,” added Cardinal. “By integrating these companies’ digital marketing expertise with AMBA’s decades of experience in affinity marketing, AMBA further cements its position as a market leader by providing even more comprehensive and personalized services to its clients and associations.”