The Synergy Co., a producer of organic nutritional and herbal supplements based in Moab, has announced the appointment of Jennifer Briggs as its new CEO.
“Briggs, a recognized leader in purpose-driven growth with a record of operational excellence, will guide The Synergy Co. into its next chapter, building on its foundational commitment to one-of-a-kind product excellence, quality, innovation, sustainability and community that has defined the brand since its founding over 30 years ago,” the company said in its announcement.
Briggs’ leadership experience includes consumer brands across various sectors, including craft brewing, hospitality and multi-unit food retail, along with governance roles in construction and technology. She spent 12 years on the executive team at New Belgium Brewing, served as CEO at Modern Times Brewing and chief experience officer for Karl Strauss Brewing. She also serves as board chair of the National Center for Employee Ownership and is an executive fellow at Rutgers University’s Institute for the Study of Employee Ownership and Profit Sharing.
“For over three decades, The Synergy Co. has proven that business can be profitable, successful, and a dynamic force for good in the world, when guided by integrity and responsibility,” said Mitchell May, founder and chairman of the company. “Jennifer’s leadership and her commitment to values-driven business practices reflect the spirit of our culture and our future. We are thrilled to have her guide the company into its next chapter, stewarding it for the
next generation.”
“The Synergy Co.’s legacy of uncompromising quality and its pioneering approach to certified organic nutritional supplements are truly inspiring,” said Briggs. “Mitchell and Jayne May’s vision, along with the company’s dedication to its community, employees and the planet, is what drew me here. I see a tremendous opportunity to connect more people with the company’s commitment to excellence, purpose and wellness. Together, we’ll explore new ideas to help humankind thrive.”