Three Utah direct-sales companies have decided to combine forces and become one company. Vineyard-based M.Global, Lindon’s Jamberry and Avisae of Murray will become BeneYou, according to a release from the new company.
The move has been in the works since January when M.Global acquired Jamberry. The new company will offer hydration products from M.Global, personal care and beauty products from Jamberry and wellness products from Avisae.
Ryan Anderson, BeneYOU president and CEO, identified the three primary areas of focus for the new company as wellness, beauty and personal development. “As a relatively young company, we’ve made several strategic decisions during 2018 that position us for dynamic expansion and provide our associates and customers with personalized growth opportunities along with a product mix that offers a total approach to wellness and beauty,” he said. “We love that this new company communicates our commitment to helping people around the world become ‘a better you.’”
Dave Wentz, a founder of USANA Health Sciences, has been named board chairman for the new enterprise.
“I’m excited to join the team at BeneYOU,” said Wentz. “Our synergistic product mix, coupled with an individualized approach to wellness and entrepreneurship, presents us with the opportunity to become a powerful force in evolving the direct-sales industry in the new gig economy.”
Anderson said Wentz welcomed the opportunity to be part of BeneYOU because of his belief in the company’s mission, its products and its people. “Dave is an innovative business leader with an unparalleled combination of vision, product focus and extensive industry experience,” Anderson said. “There’s no question that Dave’s experience and business savvy will help lead BeneYOU to the next level of international growth and success. The impact of his addition to our board cannot be measured.”