MarketStar, an Ogden-based sales and marketing outsourcing company, has announced that current president and chief operating officer Keith Titus will become president and CEO on Dec. 31. He will also become a member of the company’s board of directors.
Titus replaces Dave Treadway, who is retiring after 15 years as CEO.
MarketStar was founded in Ogden in 1988 and employs about 1,250.
“Since being named COO in 2015, Titus has brought operational excellence that has increased the company’s overall capacity, client preservation and employee retention. His strategic vision has given MarketStar continued viability and a long-term path to success, further cementing the company as a preferred destination for new professionals for many years to come,” the company said in a statement announcing his appointment.
“Keith Titus has the talent, skill, background and experience to lead MarketStar into the future,” said Treadway. “Keith has made incredible contributions during his tenure with MarketStar, and I’m confident he will lead the company to even greater heights.”
Titus rejoined MarketStar in 2011 after 11 years in a number of senior positions in operations, sales and marketing with Motorola Solutions, including head of strategy for global sales and field operations. Prior to Motorola, he worked at MarketStar, leading several retail accounts. He holds a B.S. degree from Weber State University and an MBA from the University of Utah.
“This is an exciting time to be with MarketStar, and it’s thrilling to be able to apply all my experience as an employee, client and senior leader in my new role as CEO,” said Titus. “Over the next 120 days, we will evaluate the needs and opportunities for our company. I’m looking forward to determining how we can better engage and deliver for our employees, clients and the community, and work to transform our company for the future.”
“I’m extremely proud of the growth, success and great experiences we’ve had over the past 15 years at MarketStar,” said Treadway about his retirement. “I’m especially grateful to our employees, clients, partners and the community for their support of the MarketStar family and of me personally.”