The Hospitality Sales & Marketing Association International (HSMAI) has honored the Utah Office of Tourism (UOT) with multiple honors at its annual Adrian Awards for marketing excellence. The 66th annual Adrian Awards gala was held in Los Angeles in late February.
In the category Integrated Campaign-Innovation, the Utah Office of Tourism won gold and platinum awards for its “Forever Mighty” campaign. The integrated marketing team for the campaign, which touted the state’s national parks, included Struck, Love Communications, Sparkloft Media, J Public Relations and Hanson Dodge.
UOT won a silver award for its ski industry promotional campaign called “Why Winter Exists” in the category Integrated Campaign-Business to Consumer. It also won a bronze award for “Let’s Talk Utah, Season 2,” a social media offering in the category Digital-Social Media Campaign.
“Our marketing aims to help travelers understand how accessible a Utah adventure can be and encourage responsible visitation to keep our treasured places forever mighty,” said Vicki Varela, managing director of the Utah Office of Tourism. “This recognition is a wonderful affirmation of our strategy.”