A group of software providers to the towing industry has united to form a single company based in Lehi. Traxero North American represents the combination of Beacon Software, TOPS Dispatch, Tracker Management, Omadi, TowLien and Auction Simplified.
“The establishment of Traxero marks the collaboration of the industry’s pioneers and its forward-thinking innovators to deliver comprehensive solutions for every towing and roadside service business,” the new company said in a release. “Traxero’s family of products are creating a powerful shift in the industry by unifying a comprehensive suite of integrated solutions that empowers towing and roadside assistance businesses to save time and money. With access to a suite of best-in-class software solutions under single management, towing and roadside companies now have direct access to the most experienced solutions providers in the industry, all in one place.”
Traxero will be lead by CEO Mark Sedgley. Sedgley is an experienced software executive and was most recently CEO of MemberClicks, a vertical software company serving thousands of nonprofits and associations across North America.
“I am honored and excited to be part of Traxero,” said Sedgley. “But more importantly, I am eager to engage our customers and support their businesses with continued innovation and a commitment to service. All of us at Traxero understand and deeply respect the fact that our customers provide an incredible service to our communities every day and we look forward to building software that is designed to make their jobs easier and more profitable.”