Roy-based mineral health supplement producer Trace has announced the appointment of Chuck Walkley as its new CEO. He succeeds Matthew Kilts, co-founder and longtime CEO, who will transition to the role of chairman of the company’s board.
“With a proven track record in the consumer products and wellness industries, Walkley is set to drive Trace’s next phase of growth, building on its strong foundation of trust and quality,” a Trace press release said. “The company’s recent rebranding initiative signals a renewed commitment to engaging with a broader audience while staying true to its roots in mineral-based supplementation.”
“Trace has always been about improving lives through the power of minerals,” said Walkley. “I’m honored to take on this role at such an exciting time in the company’s journey. We will continue to focus on delivering premium products that help people thrive, while also evolving to meet the needs of today’s consumers.”
Matthew’s leadership has built Trace into a brand synonymous with scientific excellence and uncompromising quality, said Marquez Bela of Rosewood Private Investments, a major stockholder in Trace.”
“When we started building Trace, our goal was simple: to provide the essential minerals that people were missing in their diets,” said Kilts. “That mission remains as important today as it was then. I’m confident that Chuck’s leadership will bring fresh energy to our ongoing efforts, ensuring that Trace continues to grow while upholding the principles we were founded on.”
Founded more than 50 years ago, Trace is best known for its patented product ConcenTrace Mineral Drops, which contains a full spectrum of trace minerals needed by the human body.