Salt Lake City-based creative, media and public relations firm Faktory has been acquired by TrendyMinds of Indianapolis, Indiana. TrendyMinds is a full-service marketing agency offering enterprise clients strategic, creative and interactive services.
With a second office in Denver and representatives in six states, Faktory offers branding, advertising, media buying and planning, public relations and research services to companies in the retail, healthcare, finance and energy industries.
As part of the acquisition, Faktory co-founder Bryant Marcum, has been named TrendyMinds’ chief strategy officer. In this role, Marcum will oversee the transition for Faktory clients, focusing on growth strategies for enterprise clients, and ensuring that new resources are available to each company’s client base.
“This dynamic partnership with TrendyMinds demonstrates our commitment to ‘going beyond good’ for our clients and employees,” said Marcum. “Months of discovery went into making sure our cultures, values and excellence in client service were aligned. We’re confident that this strategic collaboration will result in an elevated, data-driven marketing powerhouse that will provide limitless possibilities for our clients.”
“Faktory’s founders created a high-performing business that is accretive to our growth” said Trevor Yager, TrendyMinds chairman and CEO. “Faktory is a stellar addition to our talented team. This expansion broadens our public relations and media offerings and brings a wealth of new services to Faktory’s valued clients plus a fresh new perspective to our existing clients.”
“Since our initial investment in TrendyMinds nearly two years ago, we’ve witnessed impressive growth at an accelerated pace,” said Dan O’Connor, managing partner of Contour Ridge, a San Antonio-based private equity firm that bought TrendyMinds in March 2022. “The Faktory acquisition significantly advances our expansion strategy.”