TruGolf acquires AI and machine learning engineering firm mlSpatial
Salt Lake City-based TruGolf Holdings Inc., a golf technology company known for its golf simulators, has signed an agreement to acquire mlSpatial, an AI and machine learning engineering firm also headquartered in Salt Lake City.
TruGolf said its goal in acquiring mlSpatial is to advance the integration of artificial intelligence within TruGolf’s products, including the Apogee Launch Monitor, Launchbox, Multisport Arcade and E6 Apex.
The collaboration between TruGolf and mlSpatial began in March 2024 with a licensing agreement to co-develop an AI engine enhancing the spin accuracy of TruGolf’s Apogee Launch Monitor.
“Building upon this successful partnership, the full acquisition of mlSpatial will enable TruGolf to seamlessly incorporate advanced AI technologies across its entire product suite, delivering unparalleled user experiences, training suggestions and player insights,” TruGolf said in its announcement of the acquisition.
“We are very excited to bring mlSpatial and its AI and machine learning technology into the TruGolf family,” said Chris Jones, TruGolf CEO. “Acquiring mlSpatial marks a significant milestone in our commitment to revolutionize golf simulation through cutting-edge AI integration. This acquisition empowers us to explore innovative applications of AI across our ecosystem, enhancing realism and interactivity for our users while lowering development costs.”
“We’re excited to leverage TruGolf’s extensive real-time data, collected daily, to continually refine our products with the advanced machine learning and AI models we’ve developed over the years,” said Josh Pomazal, founder of mlSpatial.