University First Federal Credit Union rebrands to Canyon View Federal Credit Union

After being in business for 65 years on the University of Utah’s campus, University First Federal Credit Union has changed its name to Canyon View Federal Credit Union.

“We were born on the U campus, and we will always stay connected to the University of Utah,” the company stated on the website where the rebrand was announced. “We'll continue supporting the U through scholarships, sponsorships, events, and all of our branches/ITMs on campus. We’re so proud of our university roots, and we’ll continue supporting education as we grow.”

The press release noted that the name change was not because of any merger or acquisition and the company will continue on with operations as usual. In the coming months, the rebrand will change logos and signage in branch locations and the website will make the transition.

“As we change our name and update our branding, you may be asking, ‘How does this affect me?’ The short answer is, things are getting better here,” read the press release.

The only disclosed and noticeable change for customers will be new Visa cards with the updated look and name. The financial institution doesn’t expect to change most card numbers or any online account information.

Canyon View Credit Union has 21 branches in Utah, mostly focused in Salt Lake and Utah counties.