Chicago-based patient engagement and access platform Upfront has acquired PatientBond, an enterprise technology platform designed to drive patient acquisition and loyalty based in Holladay.
Upfront’s technology is designed to ensure every patient completes necessary care. Since 2016, the company has served millions of patients through its digital platform that now serves more than 4,000 locations.
“PatientBond has a substantial presence in urgent care, payer and life sciences networks, a benefit that pushes Upfront to the forefront of patient navigation innovation across the entire healthcare industry,” Upfront said in a release.
Upfront’s acquisition of PatientBond includes the company’s healthcare-centric psychographic segmentation model, built through more than 100 million data points collected from proprietary market research, which Upfront said it will enable it to accelerate patient activation capabilities through proactive and personalized communications.
“We are two like-minded companies relentlessly committed to enabling all patients to get the care that they need,” said Ben Albert, CEO and co-founder of Upfront. “The provider landscape is changing and access is getting more difficult and confusing for patients. Together we will not only strengthen our clients’ abilities to attract new patients but also simplify access by proactively engaging and guiding all patients to ultimately improve long-term loyalty.”
“By understanding how a patient prefers to communicate, healthcare organizations can determine the best route to meet the needs of patients and influence consumer behaviors,” said PatientBond CEO Justin Dearborn, who will continue in a leadership role on Upfront’s board of directors.
“Healthcare providers can no longer utilize a ‘one-size-fits-all’ approach to consumer health,” Dearborn said. “Personalized engagement requires a deep understanding of patients’ motivations and preferred communication channels. We’re not only enhancing member and patient experiences but ultimately empowering patient success. We couldn’t be more thrilled to join Upfront in their mission to change our industry.”