A huge crowd cheers a recent rock concert at the West Valley City event venue formerly known as the USANA Amphitheatre. Now under new
sponsorship, the popular site is the Utah First Credit Union Amphitheatre. Photo courtesy Live Nation.
UTAH FIRST CREDIT UNION AMPHITHEATRE
After two decades as the USANA Amphitheater, West Valley City’s popular outdoor concert and event venue will get a new name and title sponsor. The facility is now Utah First Credit Union Amphitheatre as it embarks on a season that will feature the Red Hot Chili Peppers, New Kids on the Block, Niall Horan and more than a dozen other acts.
This change allows USANA Health Sciences Inc., a West Valley City-based multi-level marketing company that manufactures and distributes nutritional supplements, skincare products and meal replacements, to focus on supporting other community-building projects, the company said in a release.
“USANA is proud to be a Utah-based company and investing in the betterment of our state is a top priority,” said Jim Brown, USANA president and CEO. “We are grateful to have played a role in the USANA Amphitheatre since the venue opened, bringing some of the world’s best musical performers to Utah. We’ve also worked to improve our community as a top employer and through our nonprofit USANA Foundation and its local USANA Kids Eat program. Going forward, USANA will place even more emphasis on efforts to help Utahns who are most at risk.”
Founded in 1935 and based in Salt Lake City, Utah First Credit Union is a member-owned financial institution that operates on a “boutique banking experience” basis that includes all expected banking services.
“I’m thrilled about this collaboration. Part of our mission at Utah First Credit Union is to be significant in the lives of our members and the broader community. The Utah First Credit Union Amphitheatre is our way of showing up for the community in a big way to provide a place where people can come together to relax and build lasting memories,” said Darin B. Moody, CEO, of the institution. “We’re looking to foster a sense of togetherness and contribute to the spirit that makes our community so special, and we’re proud to play a role in creating a space for improvement, connection and enjoyment of the moments that matter most.”
“With a legacy spanning more than 20 years, this venue continues to be a vital hub for live music fans in Utah,” said Andy Peikon, senior vice president and head of venue sales for Live Nation, the Beverly Hills, California-based owner of the Utah First Credit Union Amphitheatre. “Music brings people together and this partnership with Utah First will allow us to deepen our roots within the community, promising to bring local music fans more live music experiences they’ll never forget.”
In 2017, the amphitheatre’s owner and operator, United Concerts, was sold to Live Nation, who promised to bring bigger shows to the Salt Lake Area, according to media reports at the time.
The name change is effective immediately.