Although the slight increase in Utah’s consumer sentiment in December is considered “not statistically significant” by analysts, it signals a stabilization following a fairly meaningful drop in October.
The Zions Bank Consumer Sentiment Survey showed a 5.4 percent increase from 75.8 in November to 79.9 in December.
Despite increases in Utah consumer sentiment over the last two months of 2025, sentiment among Utahns remains 12.5 percent lower than in December 2024. However, Utah consumer sentiment fared much better than U.S. consumer sentiment, which declined 28.5 percent in 2025.
A similar survey conducted by the University of Michigan reports that sentiment increased by 3.7 percent among Americans as a whole during December. Although the national change is within the survey’s margin of error, it also signals a modest stabilization.
The Utah consumer confidence survey uses key questions from the University of Michigan’s Survey of Consumers. These questions measure residents’ views of the present economic situation and their expectations for the economy in the future. Data gathered from the key questions are used to create the consumer confidence index for Utah. Demographic questions are included in the questionnaire to allow for additional analysis of the data and to assess the representativeness of the sample.
The full results of the monthly Zions Bank Consumer Sentiment Survey can be accessed at https://gardner.utah.edu/zions-bank-consumer-sentiment-survey/.